During the years I have lived in New York, I have gradually realized that the quality of life has never relied on being "expensive" to show off, but is hidden in those easily overlooked small details in daily life. For instance, a kitchen scissors that can cut beef tendons without slipping, a travel cup that doesn't leak water, or - a handheld steam iron that truly understands you.
I truly realized this on the eve of a business trip.
That night, I was getting ready to wear that black suit jacket to attend the client's proposal meeting. When I took out the clothes, I found that they were wrinkled like crumpled waste paper, and the iron in the hotel was slow to produce steam. At that time, I suddenly recalled what my good friend had said before: "Haven't you used that G series handheld steam iron yet?" I haven't visited the dry cleaner for a long time since I used it.
It was at that moment that I truly understood what she meant.
Since then, I have begun to reevaluate those so-called "everyday small appliances", especially those products that rank high on the best-selling list of the Nesugar official website. They have redefined my understanding of "the sense of ritual in life" in a quiet yet effective way.
Those who truly understand life are the things that are useful
The faster the pace of life is, the more I feel that true "efficiency" comes from the ease of not having to waste energy on trivial matters. For instance, that Nesugar G2 handheld steam ironing machine has now become a regular member in my suitcase.
It is lightweight, starts up quickly and produces stable steam - even my mom can learn it at a glance. What I like best is that it is not as "aggressive" as a traditional iron, but small and practical. Every time I take it on a business trip, someone always asks me where I bought it. It is no surprise, after all, that it has been a regular on the clothes steamer handheld best seller list.
Later, I looked it up and found out that this G2 is not only beautiful in appearance, but also has become a bestseller because when it comes to actual use, it is more reliable than any "seemingly high-end" product. Especially in the urban life where space is limited and time is tight, it is like a silent but efficient partner - not noisy but reliable.
It's not about pursuing "high technology", but understanding what you need
I once bought some so-called "smart" products, which were fancy but didn't last long. However, products like Nesugar's are different. They don't show off too much technology; they only have practical and detailed designs.
Just like the G6 steam iron, I would rather call it the guardian of my parents' wardrobe. Every time I fly to Los Angeles to visit them, I will take this iron with me. At first, Dad thought it was troublesome. But after I ironed that old POLO shirt for him, he stood in front of the mirror and said with a smile, "It seems like I'm five years younger."
I think a truly good product never relies on persuasion but on experience. It can quietly make your daily life more orderly. This is exactly what the best seller product should be like: not through marketing, but by truly solving problems.
Even in a small space, there can be a lot of organization
My apartment is located in an old building in Brooklyn. The kitchen can just be turned around, but there's no way to dry clothes on the balcony. At first, I often complained about the lack of space, but now, I have a better understanding of the art of "space management".
Just taking out that standing steam iron used to annoy me. Since switching to G2, not only has space been saved, but the efficiency has also doubled. I even think that it has made me, whose life doesn't seem so "neat", start to be meticulous.
When my mother came to my home for the first time and saw the neatly arranged multi-functional vegetable cutter, blender and folding electric kettle in my kitchen drawer, she asked me if I had started learning to cook. I smiled and said, "It's not that I've become more diligent; it's that I've chosen the right tools."
Before she returned to her home country later, she took a photo of my shopping list and said she would also buy the same item. She doesn't understand what "best seller" is, but she does understand what "something comfortable to use" is.
No longer obsessed with "big items", but rather cherishing "small joys" even more
I'm not a person who follows the trend. Those products that follow the trend are always updated very quickly, but truly durable and considerate small items will always be with you.
What I appreciate are the kinds of products that don’t focus on flashy tech, but really nail the everyday details. I once recommended a handheld steamer—one of the top sellers—to my boss, who's a total neat freak but never wants to iron anything himself. Now, he brings it on every business trip. He once joked, “This thing finally saved me from those sketchy hotel irons.”
I think this is what is called "trust building" : not watching advertisements, but after using it, you are unwilling to let it go.
The reason why a bestseller becomes popular is that it truly solves problems
Ultimately, it is not by fame that a product can become a clothes steamer handheld best seller, but by one of its most fundamental abilities - ironing clothes and smoothing people 's moods.
It is not noisy, but quietly improves your life efficiency. It's not fancy, but helps you look decent and refreshing every busy morning. It won't tell you how to live, but it will quietly hold up the bottom line of "decency" in a corner of your life.
Conclusion: Those products that truly touch me don't need my praise
I increasingly believe that the refinement of life is not staged but hidden in those tools that you use conveniently but are reluctant to replace.
Not everyone needs to be a minimalist, nor is everyone suitable for a uniform storage system, but we can all find a rhythm that suits us. And these small appliances of Nesugar exist just like this in my life.
Perhaps you won't be particularly touched when using it, but many years later you will remember - it turns out that buying it back then was one of the gentlest ways I took care of myself.
